Long-form advertising for your brand

I'm familiar with long-form journalism.  I even like to indulge myself in http://longreads.com/ every now & again when I have the attention span.

But, I've never thought the concept could apply to advertising.

A story of dedication: Wat Rong Khun

(Source: Wikicommons)

Last week, I went on a two day meditation retreat in Chiang Mai.  After a LOT of silence, I chatted with a couple from Menlo Park on our ride back into town.

Per usual with other travelers, we exchanged stories of our adventures.  During their trip, they went to Chiang Rai (outside of Chiang Mai) to see the elaborate white template above, Wat Rong Khun.

It's still a work in progress.  The artist, Chalermchai Kositpipat, started the project in 1996 with estimates of completion by 2070.  He says "only death can stop my dream, but cannot stop by project."

In a world of quick profits and fluttering interests, I found it refreshing to hear a story of dedication.  Dedication to art.  to craftsmanship.  to personal beliefs.

For more photos, click below.