Should we be more pessimistic?

There's not really a right answer to the title of this post (it was more for you to click, hehe).  Therefore, success is mine if you're reading this.

Anyways, I digress.  In the School of Life sermon above, Alain de Botton argues that a bit more pessimism could be good for us.  How can that be true?  What about positive psychology & Dale Carnegie?

Be Clever or Be Skipped

I'm starting a rotation with the APAC YouTube team next week (yea!).  Therefore, I've been paying a lot more attention to online video lately (see here).  My pre-reading for the rotation + this awesome book have led me to believe it's more important than ever to be clever.  

People now have more choices about the ads they watch -- whether it be through TiVo or TrueView Ads.  

Therefore, if you can't entertain your audience, be prepared for that audience to go elsewhere (or for them to be photoshopped on the street).