Online Shopping in Singapore?

I'm lazy.  Exceptionally lazy.  When living in San Francisco, I even bought my toothpaste on Amazon (you'd understand if you ever visited a Walgreens in the Haight or Tenderloin).

Then, I moved to Singapore -- the land of malls.  People here love to shop.  It's the national pastime.  Therefore, e-commerce is nonexistent despite having the world's highest smartphone penetration (130%).

I've been forced against my will to buy toothpaste in an actual store.... wah wah.  

But, today, I stumbled across http://www.zalora.sg/.  Free shipping after $30 and free returns.

Move over Alan... this might just be might knight in shining armor.