This will make you smile

I love Rion Holcombe's reaction to his college acceptance letter.... so genuine.

It made me tear up a bit :)

[Advertising Technique] Sympathizing with the audience

Photopin

As a general rule, people hate commercials (unless it's the Superbowl, which is the one permutation folks dig).  

Well, Burger King decided to launch 64 pre-roll YouTube ads.  That's a lot.

To get more people to hate them?  Nope.

To sympathize with the viewer.  

Check out the video below describing the campaign. It's humorous, endearing and targeted.  It makes me want to visit Burger King (which, would be the first time I've thought that in my life).