The Daily Show
I basically remember two things from the 2012 election:
- Incredible Jon Stewart fodder (man, was I sad when the election was over for that alone)
- Lots of mudslinging by both parties
I've come to predict this in politics, yet this technic is less expected in conventional advertising.
Therefore, I was a bit surprised that Microsoft ramped up it's "Scroogled" campaign this quarter, slinging more mud at Google.
Therefore, I was a bit surprised that Microsoft ramped up it's "Scroogled" campaign this quarter, slinging more mud at Google.
They've launched shirts that you can buy at Microsoft.com
And, a new set of videos (that are ironically being run on YouTube, a Google property)
I'm totally fine with a company bringing to light potential flaws in a competitor's product.
But, has Microsoft gone too far to the point of "desperate"?
No comment.
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