Tuesday, October 1, 2013

Advertising Technique: A Visual Pun



















"All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages."
- Shakespeare 
Spikes Asia (i.e., the Cannes of Asia or for non-agency people, the Emmys of advertising) took place in Singapore last week.  Here's a list of the award winners.

I was personally amused by the print ads by India's Penguin books.

The illustration beautifully conveys "classics on audiobook" by turning Shakespeare, Mark Twain and Oscar Wilde into headphones.  Awareness increased by 15% in a few days and sales went up 7%.  Plus, they came home with a Gold.






Advertising Technique: Displaced Actions





















"Every two days now we create as much information as we did from the dawn of civilization up until 2003.  That's something like 5 exabytes of data"
- Eric Schmidt
We get a TON of messages of everyday.  If an advertisement is not interesting, it won't stick.

That's why I like this ad from the Texas Department of Transportation (TX DOT).


Instead of using a generic crash scene, TX DOT displaces the crash and brings it to the dinner table.  By doing this, it grabs the audience's attention and makes them think about the actions which cause drunk driving.

PS - Check out this other great PSA announcement from Melbourne
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