Advertising Technique: Displaced Actions

"Every two days now we create as much information as we did from the dawn of civilization up until 2003.  That's something like 5 exabytes of data"

- Eric Schmidt

We get a TON of messages of everyday.  If an advertisement is not interesting, it won't stick.

That's why I like this ad from the Texas Department of Transportation (TX DOT).

Instead of using a generic crash scene, TX DOT displaces the crash and brings it to the dinner table.  By doing this, it grabs the audience's attention and makes them think about the actions which cause drunk driving.

PS - Check out this other great PSA announcement from Melbourne