Wednesday, February 19, 2014

[Advertising Technique] Elicit Empathy II









Personally, I don't think it's possible to ever *really* know someone.  In fact, it's difficult to even know ourselves.  (Or, maybe I just a pessimist).

As Atticus said in "To Kill a Mockingbird":
"You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it."
A mix of listening and empathy are the only ways to come close.

In the ad below, Alzheimer Nederland makes a good attempt at getting folks to empathize with people suffering from Alzheimer's disease with some help from photoshop and Facebook.

I wonder if this advertising technique could be used for other cause-based organizations.



PS - The diagram below shows the differences between a healthy brain & an advanced alzheimer's brain from azl.org

 

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