I've seen the Wiki Pledge before.
Typically, I look at it, feel a bit guilty and then move on down a wiki-hole.
Note: I'd like to say my wiki-holes involved incredibly intellectual things like thermodynamics or 18th century Russian literature. In reality, I just dig really deep into famous people's personal lives and / or known controversies. It's basically my dorkier version of People magazine.
But today, I donated.
Why?
Two reasons based on social psychology:
1. Social Exchange:
In a social exchange, both parties take responsibility for one another and depend on each other. This pledge reminded me that I have taken more than I have given back, and therefore, made me feel very guilty.
I mean, they are "just a small non-profit that runs the #5 website in the world"
2. The Foot-in-the-Door Technique:
They asked for the smallest donation -- just $3 USD. And, they made it so easy with a button that led directly to Paypal.
I just couldn't say no without feeling like a complete asshole.
Therefore, I donated, but I'm fully aware I'll likely be on their eDM list forever with suggestions on "bigger and better ways" to contribute (which, I probably should).
Regardless, for the time being, Wikipedia has taken down the banner ad on my wiki searches (pretty clever functionality).
Now, off to "research" Rob Ford. Phew.
