I often think of direct mail & trash in the same sentence.
But, what if your advert actually reached the right person (or cat in this case)? Check out the creative technique used in the video above.
PS - Speaking a felines, whoever made this really loves their cat...
Personally, I don't think it's possible to ever *really* know someone. In fact, it's difficult to even know ourselves. (Or, maybe I just a pessimist).
As Atticus said in "To Kill a Mockingbird":
"You never really understand a person until you consider things from his point of view... Until you climb inside of his skin and walk around in it."
A mix of listening and empathy are the only ways to come close.
In the ad below, Alzheimer Nederland makes a good attempt at getting folks to empathize with people suffering from Alzheimer's disease with some help from photoshop and Facebook.
I wonder if this advertising technique could be used for other cause-based organizations.
PS - The diagram below shows the differences between a healthy brain & an advanced alzheimer's brain from azl.org
