Advertising Technique: Displaced Actions

"Every two days now we create as much information as we did from the dawn of civilization up until 2003.  That's something like 5 exabytes of data"

- Eric Schmidt

We get a TON of messages of everyday.  If an advertisement is not interesting, it won't stick.

That's why I like this ad from the Texas Department of Transportation (TX DOT).

Instead of using a generic crash scene, TX DOT displaces the crash and brings it to the dinner table.  By doing this, it grabs the audience's attention and makes them think about the actions which cause drunk driving.

PS - Check out this other great PSA announcement from Melbourne

A View from a Stranger

I discovered this photographer, Satoki Nagata, via My Modern Met yesterday and absolutely loved his work.  The images evoke feelings of nostalgia -- of americana and people making their way in the world.

Here's his artist statement:

"I am a Japanese photographer who has been living in downtown Chicago since 1992. In the sixteen years I’ve lived here, the city has not just changed; it has changed me. My goal as an artist is to find and show the various connections that form the reality in which the city and its people exist. 

 I have learned from Zen Buddhism that our existence is composed of various relationships. This notion has inspired me to use photography to create relationships with the world to find myself. 

The camera is a powerful tool that allows me not just to approach the subject, but to capture the relationships as well as create a new relationship between myself and my subjects.I am always trying to create intimate bonds with my subjects while photographing, and I believe that this is the only way to show their reality and their relationship to the world. For me making photographs is equal to making relationships with the world. Through these images, I hope you will discover the subtle but substantial links captured in my photographs and feel a connection to the world I document"