Last week, we held a Brand Workshop at Google Singapore. This is one of my favorite advertising examples from the 2 days...
Bodyform sells "lady products" (i.e., sanitary napkins). It's not the sexiest product on the market. Traditionally, they've advertised with ladies bike riding, ladies riding roller coasters, ladies swimming in ocean -- all during that "special" time of the month.
Well, Richard realized it was all a hoax. It's really not all that special. He even posted it on Bodyform's Facebook page, and 78K people "liked it."
Rather than write a generic response, Bodyform produced the video below in 8 days (which is incredibly fast in the advertising world).
It's really funny. And, increased sales by 260% during the 3 months after the video (yes, this needs to be fact checked -- I'm using my memory) and has 5.3M YouTube views to date.
Check out the video...
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