Most ads go unnoticed. Some annoy. At best, they entertain. On a rare occasion, they leave an impression.
Last week, I saw this ad campaign for Crisis Relief Singapore.
"Real life photographs are interposed with “thumbs up” hands and the copy: “Like Isn’t Helping. Be a volunteer. Change a life.” It’s a call to move on from social networking to turning up to help."
Although it may feel good to "like" or "+1" the latest social cause on your newsfeed, it doesn't do much. It's not a real action. Non-profits need money and volunteers.
For more thoughts on giving, check out my post here.
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